What is Digital Marketing ?
Digital marketing is the process of advertising products, services, or brands through online platforms. Websites, social media, search engines, and emails help businesses reach their target audience efficiently. Techniques like SEO, content marketing, PPC, and influencer marketing boost engagement, visibility, and conversions. Digital marketing provides insights for optimizing campaigns. It is vital for building brand recognition, generating leads, driving traffic, improving engagement, and maintaining competitiveness in today’s digital-first business environment.